In our previous post, we covered how AI's are hungry for context rich, authentic content. In this post we will cover E-E-A-T. This acronym, coincidentally coincides with the "Hungry" theme, and also helps you remember exactly what the AI's wish to eat!
- Expertise: Your content cannot be "AI Fluff"–as Grok would call it–it must convey expertise that a reader, querrier or user would find useful. Your expertise is what differentiates you in the marketplace and it also helps convey your usefulness to the AI crawlers.
If you are a roofer, what are some tips and tricks that do it yourself hanymen can use to keep their roofs in good shape, how can they tell if it is time for a new roof? Or, if you are a beauty salon, what are the most fashionable cuts today? Your knowledge and expertise will help AI's give better answers, and they will link to you as a source.
- Experience: Share your professional experience! How did you solve a particular problem? What should people who are looking to get into your field know? How can people who need your service avoid pitfalls due to your experience? Your voice and your experience become the experience of any given AI, so be yourself and share your experience.
- Authority: Speak and write with authority. As a professional with expertise and experience your writing should convey that you are an expert. Writing with an authoritative voice conveys to the AI and your audience that you are in deed someone who should be listened to.
*Tip Add author bios or "about us" pages with credentials to boost Expertise and Authority
- Trustworthiness: Site examples of how you have had success and ONCE AGAIN, stay away from AI written fluff pieces. they will only hurt your scoring and trustworthiness.
*Tip Link to credible sources in your published pages
We hope this helps you navigate the rising world of AI Search, and let us know if we can be of further help!
