Why AI Craves Authentic Content, Part 1: Its Hungry!

AI's Aren't Just Hungry For New Content, They Are Starving!

When Chat GPT launched on November 30th, 2022, its data model pulled from data that was mostly–at least–six months old. As Common Crawl and other web crawling techniques have been adopted and refined by AI companies, we are finding that the data coming into AIs has created as recently as 10 minutes ago.

What this teaches us at The Business Group is that AI is hungry–very hungry–for new content and is ingesting it at lightning speed.

What this means for your business is that creating new authentic–original insights, user focused intent, or avoiding AI generated fluff–clearly written content is even more important than it was a few years ago. It used to be that Blogs were paramount to feed relevance into Google Search, now Blogs and product pages with lengthy descriptions are what AI's are looking for to add context to their data models. This makes your new, fresh, regularly posted content a must, if you are going to keep up with your competition.

The Business Group has perfected a system to help your company's content be read and indexed by AI.